PHOTO: © Wavelab

Art & Tech Talk: Von Super 8 zum Megamapping - Videoart, Immersion und AR mit Betty Mü

Spoken word Art Videoart Augmented Reality Technologie Immersion
In the organizer's words:

Betty Mü is a German designer and visual artist who specializes in video and projection art as well as immersive spatial installations. Her imaginative, poetic style and clear installation concepts are shown nationally and internationally at numerous renowned festivals, exhibitions and events. As one of the most sought-after media artists in Germany, she recently caused a sensation with immersive installations for the Light Festival in Leipzig, at the Waterkant Founders Festival in Kiel and for the Transatlantic Innovation Week in Munich. Betty Mü is considered a border crosser in art, who has repeatedly built bridges between digital and analog forms of expression in recent years. She integrates techniques such as AI, AR and NFT more playfully and "recklessly" than almost anyone else, without her artistic expression ever being too technical or rational. In addition to her freelance work, Betty Mü also frequently realizes projects for the public and private sectors, including such renowned clients as BMW, SAP, Pinakothek der Moderne, Haus der Kunst, Basel World or Burda and many more. In winter 2020/21, she enchanted hundreds of thousands of Munich residents with her largest light campaign to date, "Das Kunstareal verbindet" ("The art area connects") in the Pinakothek district. Betty Mü lives and works near Munich, but is networked worldwide, currently with collaborations in the USA and Canada.
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