Circular Talk "Circular Marketing - raus aus der Nische!"

Circularity needs to break out of its niche. But how?

Circular business models, products, and solutions have been around for a long time. What they often still lack is communication that truly reaches people—and inspires them to embrace change.

At the next Circular Talk, we’ll therefore explore the power of marketing and communication: How can we talk about circularity in a way that doesn’t sound like sacrifice, a lecture, or technical jargon? How can circular solutions be made attractive, understandable, and relevant to a broad audience? And what does it take for the circular economy to finally break out of the sustainability niche and enter the mainstream?

We’ll discuss these topics with experts who view communication from different perspectives, including:

🎤Maximilian Mauracher, NEW STANDARD.S

🎤Alea Sophie Ruiter, Branding for Impact Companies

🎤Susanne Klaar, klaar-design.com – Circular Brand Systems & Transition Design

🎤Merijn Everaarts, Dopper

Together, we want to discuss what effective circular marketing looks like, what stories we need to tell, and why the right language can be a real game-changer for the transformation.

Look forward to inspiring ideas, thought-provoking questions, and an open discussion about how we can not only explain circularity—but also make it desirable, relevant, and visible.

Come join us, share your perspective, and join the discussion!