Junge Szene pseudo-co.

In the organizer's words:

Opening: May 15, 7 p.m.

PopUpStore in the Rathauscenter Pankow
Breite Straße 20, 1st floor, 13187 Berlin

Opening hours: Thu-Sat 3-8 p.m.

What does "Co." stand for? - Corporation, Consumption, Control? This first part introduces pseudo-commercial structures, simulations of branding, display and physical presence. The works respond directly to the place where commodification is not hidden - it is the source material. Nothing is for sale, yet everything references the language of aesthetic retail spaces, superficial allure and transactional desire.

Artists: Yan Chmarau, Oscar Veyrunes, Bailey Keogh, Maja Zagorska, Mahmoud Ismail, Camila Malenchini

Accompanying program:

May 15, 5pm-2pm, every 30 min
Sound intervention by Mahmoud Ismail

May 24, 8 p.m.

Performance by Camila Malenchini

June 7, 7 p.m.

Finissage

About the two-part exhibition series pseudo-co.: spawning alt-reality

pseudo-co.: spawning alt-reality deliberately pushes itself into a fold of the sales floor - in two acts - and examines how bodies dissolve, mutate and merge in the consumer space. Subjects who possess nothing - whose lives are tied to fleeting bonus points of happiness - wander through virtual medieval corridors. Paradoxically, individualization intensifies while at the same time dissolving into swarms of data. If capital is a self-replicating algorithm, then the bio-digital mutation that flows through this architecture is its fuel.

In the glare of capitalist realism, gondolas and LED signs crystallize into a hypnagogic state. Even in the knowledge of emptiness, we continue to invest desire and guilt in the commodity, anchoring enjoyment ("jouissance") in every "limited offer". With barely any affective resistance left - and as the overall fire accelerates - pseudo-co. transforms the shopping mall into a playing field of these forces: a space of tension in which visitors must decide whether to inhabit, parasitize or hack it (guest, parasite or co-agent).

Curated by Yun Kima in collaboration with Mano Leyrado

Free admission.

pseudo-co.: spawning alt-reality takes place as part of the Pankow art festival artspring berlin (May 2-June 1, 2025).

Further information at www.artspring.berlin

EN

Young scene
pseudo-co.
15-24 May 2025

Opening: 15 May, 7 pm
PopUpStore in the Rathauscenter Pankow
Breite Straße 20, 1st floor, 13187 Berlin
Opening hours: Thu-Sat 3pm-8pm

What does 'Co.' stand for? - Corporation, Consumption, Control? This first part of the exhibition introduces pseudo-commercial structures, simulations of branding, display and physical presence. The works react directly to the place where commodification is not hidden - it is the source material. Nothing is for sale, yet everything references the language of aesthetic retail spaces, superficial allure and transactional desire.

Artists: Yan Chmarau, Oscar Veyrunes, Bailey Keogh, Maja Zagorska, Mahmoud Ismail, Camila Malenchini

Accompanying program:
15 May, 17-22 h, every 30 min
Sound intervention by Mahmoud Ismail

24 May, 8 pm
Performance by Camila Malenchini

June 7, 7 pm

Finissage

About the two-part exhibition series pseudo-co.: spawning alt-reality

pseudo-co.: spawning alt-reality deliberately pushes itself into a fold of the retail space - in two acts - and examines how bodies dissolve, mutate and merge in the consumer space. Subjects who possess nothing - whose lives are tied to fleeting bonus points of happiness - wander through virtual medieval corridors. Paradoxically, individualization is intensifying while at the same time dissolving into swarms of data. If capital is a self-replicating algorithm, then the bio-digital mutation that flows through this architecture is its fuel.

In the glare of capitalist realism, gondolas and LED signs crystallize into a hypnagogic state. Even in the knowledge of emptiness, we continue to invest desire and guilt in the commodity, anchoring enjoyment ('jouissance') in every 'limited offer'. With hardly any affective resistance left - and as the overall fire accelerates - pseudo-co. transforms the shopping center into a playing field of these forces: a space of tension in which visitors must decide whether to inhabit, parasitize or hack it (guest, parasite or co-agent).

Curated by Yun Kima in collaboration with Mano Leyrado

Admission is free

pseudo-co.: spawning alt-reality takes place as part of the Pankow art festival artspring berlin (2 May-1 June 2025)

Further information at www.artspring.berlin