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Rough Trade started presenting a variety of bespoke “out store” live music events offering fans the opportunity to buy and collect a new album release and see their favourite artists at our Rough Trade Store in Neukölln and other small venues. Collaborating with record labels, distributors, management, artists and venues, we coordinate these one-off album launch events at various live spaces in Berlin. We work closely with our friends and partners to plan and agree on a varied allocation split of album/ticket bundles (CD and LP) to maximise chart-eligible album sales opportunities whilst supporting artists and albums with marketing & promotion across our Rough Trade Berlin store, website, newsletter and social channels. Tickets for Rough Trade Europe's in and out store events are available in partnership with DICE.