360° Perspektiven: Markenbildung für die Universität Kassel
In the organizer's words:
The University of Kassel is launching an advertising campaign in 2025 that focuses on its sustainability focus in teaching and specifically addresses prospective students. The reason for the investment in professional university marketing is the launch of new sustainability-related courses in autumn 2025. With three concise motifs that visualize the reference to ecological, economic and social sustainability, the university is sending a strong message and underlining its commitment to sustainable education and social responsibility. The campaign was developed together with the Hamburg-based communications agency Bureau Bald.
The motifs and the campaign process are on display at UNI:Lokal in the exhibition "360° Perspectives: Branding for the University of Kassel" , which will be on display until January 23, 2025.
This content has been machine translated.Location
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