Innovationsmanagement: Innovationen, die die Welt (nicht) braucht

The lifespan of products is getting shorter and shorter - innovations are therefore becoming increasingly important in order to remain competitive. Nevertheless, around 75 percent of all new products fail in practice.

The lecture "Innovations that the world (doesn't) need" shows that companies must first understand their customers in order to satisfy them.

Prof. Dr. Christian Dechêne from CBS International Business School will give an insight into how new products are developed and implemented and which strategies can be used to conquer markets.

About the speaker

Prof. Dr. Christian Dechêne has been teaching marketing and sales at CBS International Business School since 2009. Prior to this, he gained valuable practical experience in projects for Deutsche Post, Siemens and Volkswagen, which enables practice-oriented teaching and research so that students can achieve the best possible networking with practice right from the start of their studies.

This event in the series "Science in Cologne's Houses" takes place at the KölnBusiness Wirtschaftsförderung.

Registration at: https://koelner-wissenschaftsrunde.de/kwr_termine/innovationsmanagement-innovationen-die-die-welt-nicht-braucht/

KölnBusiness - contact for the economy

Whether you are starting up or expanding, whether you have questions about funding and financing, communicating with the city administration or looking for commercial real estate: KölnBusiness Business Development provides support in all business and administrative matters.

As a municipal subsidiary, it offers its services completely free of charge.

Further information at: https://koeln.business/