VA-2024-29 | GENDERDESIGN UND DEINE EIGENEN VISUELLE IDENTITÄT

In the organizer's words:

GENDER DESIGN AND YOUR OWN VISUAL IDENTITY

From Celebrity Skin to Dude Looks Like A Lady - or - How do you develop gender-sensitive visual identities?

In the field of tension between gender, gender-sensitive design and visual identity, Tanja Godlewsky's workshop is dedicated to the following questions:

• What is gender design anyway?
• How do I develop my own visual identity on this basis?
• What does this mean in concrete terms for my artwork, photos, outfits and stage performances?
• What about my visual communication in social media?

Based on these basic questions, we develop ideas for our own visual identity together. With a view to body language, hierarchies in images, colors, fonts, etc., we outline alternatives to stereotypical representations of femininity and masculine poses.

Impulses: In the photos, artworks and videos that artists and designers disseminate on various platforms, they ideally convey a consistent and comprehensible overall visual image of their creative identity. But how do you develop a gender-sensitive visual identity? And which outdated stereotypical gender representations should be avoided? The workshop provides insights into the individual steps of this design development and highlights good and bad examples.