WE LOVE WORK - Viva con Agua Masterclass

In the organizer's words:

Purpose - from buzzword to lived meaningfulness?

Purpose has become a buzzword that is omnipresent in companies' visions. But what is really behind it? Carolin Stüdemann, Managing Director of an organization dedicated to purpose, has been working intensively on purpose and its influence on the team, success and brand image for six years.

In this masterclass, you will gain insights into the challenges and opportunities that go hand in hand with anchoring a real "purpose" in the corporate culture. Learn from practical examples how a clearly defined purpose can shape the perception of a brand and increase team success. Take the opportunity to exchange ideas with other participants and share valuable experiences to gain additional perspectives.