Vorausgeschaut: Asher Roth

Asher Roth uses music to capture moments. Over a decade ago, Asher demonstrated
a passion for far-reaching references and advanced flows. The Morrisville, PA, WCUlovin’
Roth relocated to Atlanta, where he partnered with DJ Drama and Don Cannon
for 2008's The Greenhouse Effect mixtape. Roth signed to Steve Rifkind (Loud
Records) & Scooter Braun (SB Projects), released a double-platinum single “I Love
College” and a gold debut in 2009’s - Asleep in the Bread Aisle. By 2010's Seared Foie
Gras with Quince and Cranberry offering it was clear Roth was moving in his own
direction. By cultivating a core fanbase through free albums like “Pabst & Jazz” and
projects with Nottz & Travis Barker, Asher has been able to create a community driven
career. His belief in sustainability spawned an open air venue in his home city of
Philadelphia, Sunflower Philly, to provide an outlet for artists during the pandemic while
simultaneously being the inspiration for his independent releases ‘Retrohash’ and
‘Flowers On The Weekend.’ The former has become the name for his artist
development company that recently played a role in expanding ‘The Greenhouse
Effect’ series - while leading to collaborative albums “Why’s It So Grey Out?” and
“Temporary Heaven” with Heather Grey. Asher continues to expand on his
discography while building a reputation for one of hip hop’s finest live performers.