BEGGAR‘S HONEY by Jack Latham @K18 !

In the organizer's words:

The PhotoBookMuseum pres. at K18 :

BEGGAR'S HONEY by Jack Latham

A PASSAGEN SPECIAL BookShow#7

KÖRNERSTRASSE 18 !

Click farms are shady companies responsible for artificially distorting the click counts of content on social media through the mass generation of fake interaction, manipulating algorithms with serious consequences - from influencing engagement on platforms to jeopardizing the integrity of democratic processes. This project attempts for the first time to expose the inner workings of click farms. By juxtaposing the obvious and the hidden - TikTok images and photos of click farms in Vietnam and Hong Kong - it aims to challenge perceptions of the digital landscape and the authenticity of the content we encounter on a daily basis.

ENGLISH

Click farms are shadowy operations that are responsible for artificially inflating the engagement metrics of content on social media, manipulating the algorithms with serious consequences - from influencing consumer behavior to compromising the integrity of democratic processes.

This project seeks to expose the inner workings of click farms for the first time. By juxtaposing the captivating with the covert - images gleaned from TikTok alongside photographs of click farms in Vietnam and Hong Kong - it seeks to challenge perceptions of the digital landscape and urges us to question the authenticity of the content we encounter daily.