oeconomicum live – Wirtschaft erleben! Erfolgsfaktor Nachhaltigkeitsmanagement?

In the organizer's words:

Sustainability management, i.e. the integration of social, ecological and economic aspects within the framework of corporate management, is more than just a trend today. In his lecture "Success factor sustainability management?", Prof. Dr. Rüdiger Hahn (Heinrich Heine University) will shed light on why sustainable action makes economic sense both for society as a whole and at company level. Prof. Hahn will show how companies can strengthen their competitiveness through sustainable practices, e.g. through cost savings, risk minimization and the creation of new market opportunities. He will critically discuss both the positive effects and the challenges and limitations of sustainability management as a success factor. After all, sustainable action does not always pay off immediately for the individual company, and the conditions for this are often complex and challenging. Using practical examples and empirical studies, he will explain when sustainability can be a real success factor and what conditions need to be met for this to happen. Look forward to exciting insights into how sustainability is becoming the corporate strategy of the future.