oeconomicum live – Wirtschaft erleben! Verkaufstricks und Verbraucherschutz im digitalen Zeitalter

In the organizer's words:

The lecture by Prof. Dr. Alexander Rasch (Heinrich Heine University) discusses various sales tricks, so-called "dark patterns", which companies use to persuade consumers to make purchases via digital channels. For example, when the price of a flight ticket is displayed significantly lower than the actual final price at the start of a booking, known as "drip pricing", this is often annoying for customers. The presentation will also provide an insight into regulatory practice in an attempt to better protect consumers.