SWR1 Leute mit Maya Leinenbach | SWR Podcastfestival

Green, healthy, loved - veggie blogger Maya Leinenbach

It all started with a school presentation in ninth grade. Maya Leinenbach, who was 15 at the time, gave a presentation on vegan nutrition. Today, she is one of the most successful influencers in Germany. With fitgreenmind, she reaches more than 6.5 million people via various channels. The 20-year-old wants to convince people with vegan recipes, but without making a dogma out of it. "I don't like to stand there with my index finger raised and say: you're bad because you eat meat."

Maya Leinenbach has already fulfilled her childhood dream of publishing a cookbook. In the meantime, fitgreenmind has become a real brand. Built on millions of followers and a school presentation.