Sheer Mag have carved out a unique position for themselves in the canon of contemporary rock: They switch with ease between the sophisticated flourishes of a "connoisseur band" and the ecstatic vernacular of populist songwriting - showing no strict allegiance to either camp - their sound, while often quoted, is unmistakable and instantly recognizable as their own. On Playing Favorites, Sheer Mag's third album and first on Third Man Records, the band capitalizes on a decade of dedication to their own collective spirit - a spirit honed in both the sweaty trenches of punk warehouses and the larger-than-life glamour of concert halls - to deliver a dense work of gripping emotion, massive hooks and masterfully constructed power-pop anthems. Playing Favoritesexpands exudes an undeniable vitality borne of rock'n'roll's unique ability to channel an unrelenting compassion for human life: As singer Tina Halladay puts it, "No one seems to write simple rock bangers anymore - more than anything, we wanted this record to focus on big, catchy songwriting." This is the album the four-piece rock'n'roll band from Philadelphia always wanted to make.
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