Last year, suddenly nothing worked anymore. Covid-19 hit Germany and the first lockdown forced Munich's cultural and creative scene to come to a standstill. DJ Moritz Butschek and sound designer Bastian Zeiselmair used the involuntary time-out to found their own sustainable fashion label.

The idea in lockdown gave rise to hey hey Studios. From the very beginning, it was important to Moritz and Bastian to create responsible garments with high design standards. All garments are produced in cooperation with selected designers in small batches and are characterized by simple designs with colorful accents. One of the aims of downsizing production is to avoid textile waste.

© hey hey Studios

The two label founders want to play their part in reforming the textile industry. The fashion world must become more humane, ethical and environmentally friendly. That's why hey hey Studios pays attention to quality, sustainability and comfort: the cotton used is organic and the polyester is also recycled. Every item of clothing is sewn to a high standard and sustainably - after all, the pieces should be with you for as long as possible. To achieve this, the Munich-based company works with GOTS-certified and small local businesses. True to our favorite motto: Support your locals.

© hey hey Studios

You can get an overview of the items available so far on the hey hey Studios website. There you will find embroidered and printed sweaters, T-shirts and, most recently, colorful baseball caps. The pastel-colored rainbow embroidery has already become a recognizable feature of hey hey Studios. With the caps, you can not only choose a color, but also the position of the embroidery.

© Hey Hey Studios

You can of course order the pieces in the store, but we would also recommend that you support the local concept stores that have hey hey Studios in their range. You can order and pick up the pieces at A Happy Place via Click & Collect, for example. You will also be informed about all new garments and sales locations via Instagram.

This content has been machine translated.