Attention outdoor enthusiasts: On November 18, the first adidas TERREX flagship store in Europe will open at Sendlinger Straße 18. And it has a lot more to offer in addition to really good outdoor clothing and shoes - connect with like-minded people on site and look forward to a unique shopping experience.

adidas TERREX Munich is the most sustainable store in the adidas family to date

The new adidas flagship store at Sendliner Straße 18 is intended to be more than "just" a store. Digital features in the store will connect you with the products and adidas TERREX as a brand, Munich's outdoor community and nature. The focus will also be on sustainability.

Sustainability is also reflected in the interior design of the store: resource-saving and recyclable materials were used, in line with the adidas motto "End Plastic Waste". One of the aims of this motto is to use 100 percent recycled plastic in the adidas collections by 2024. With sustainability at its core, the adidas TERREX in Munich is the most sustainable store in the entire adidas family to date.

© adidas TERREX

Digital features and services enable a unique shopping experience

The innovative store concept is designed to connect you with like-minded people and motivate you to embark on your next outdoor adventure. For example, you can gather inspiration and ideas for new routes around Munich and in the Alps on the digital Find Your Summit Experience Screen in collaboration with our partner Outdooractive.

A digital interactive shoe wall also provides additional information on the respective product and the fitting rooms and other digital touchpoints offer a completely new, digital shopping experience.

© adidas TERREX

Democratize the Outdoors with the new TERREX Thursday

For all outdoor enthusiasts, adidas TERREX organizes the weekly TERREX Thursday in the new store in Munich. Every Thursday evening, you can expand your knowledge of hiking, trail running, climbing and mountain biking, the necessary equipment and the mountains and trails around Munich.

You also have the opportunity to strengthen your skills and abilities in outdoor sports with the help of experts and to network with the Munich outdoor community. The weekly workshops, exercises and discussions with outdoor experts take place both in the store and outdoors. With various session topics such as gear, education, ability, fellowship and geography, all important areas are covered so that you can climb any peak, no matter how high.

If you're in the area, take a look at the weekly TERREX Thursday and other exciting outdoor events. If you want to find out more, browse through the app.

The new adidas TERREX store opens on November 18, 2021 at 10 a.m. at Sendlinger Straße 18 in Munich and is looking forward to welcoming you.

This content has been machine translated.