In the organizer's words:
On June 10, the Prime Festival opens its doors and invites you to immerse yourself in the fascinating world of Amazon Prime.
The headliner of the festival is Alvaro Soler with an exclusive live performance. Guests can also look forward to performances by Amazon Music Artists to Watch 2026 Kauta and Josi .
Prime Video will present the first exclusive insights into the new Prime Original film Back to the 90s - the feature film debut of the Elevator Boys, who will be on site as special guests - and will also focus on the topic of sport with The Championships, Wimbledon, the UEFA Champions League and the NBA to coincide with the summer of soccer in 2026.
Highlights on site: an exciting Prime Festival scavenger hunt with prizes from the Amazon Locker, gaming experiences with Luna, presentation and talk by Lena Gercke about her LeGer collection at Amazon Fashion, memories captured by Amazon Photos, relaxed reading moments with Reading with Prime and delicious snacks from Amazon's own brands.
*Tickets are not for sale but can only be won. Among other things, directly here on the event page or at amazon.de/primefestival.
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