Bad Bunny has not simply developed Latin American music further - he has given it a new operating system. With his unmistakable mixture of reggaeton, Latin trap and pop, he has created a sound that works worldwide: sometimes raw, sometimes emotional, often quiet, sometimes almost whispered - but always immediately recognizable as Bad Bunny. Along the way, he turns Spanish into a global pop language without trying to please anyone. As a clear statement for cultural identity and self-confidence, he puts traditional images of masculinity to the test, declares war on sexism, homophobia and trans-hostility and thus becomes the icon of a new generation. His music stands for freedom, diversity and attitude - in a scene that has long thrived on clichés (and obviously liked them a lot). An artist who pushes boundaries. We honor: BAD BUNNY.
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