creative.founders day 2024

In the organizer's words:

After an inspiring impulse from Melani and Mariana Ilic, creative .founders day offers creative founders and those interested in founding a company, solo entrepreneurs and creative start-ups a choice of three workshops in which they can work intensively on their own projects.

Note: If the workshop of your choice is already fully booked, please send us an email to info@creative.nrw to be put on the waiting list. We will inform you as soon as a place becomes available.

The workshops will take place in parallel. Please only register for one of the three workshops!

9:30 - 10:00 am: Admission and registration @ Lichtburg Essen
10:00 - 10:15 a.m.: Welcome
10:15 - 10:45 a.m.: Impulse
11:00 - 16:00: Workshops 1, 2 & 3 @ VHS Essen

After the creative.founders day, the networking event KURTI Vol. 2 will take place, to which all participants are cordially invited.

Workshop 1: Marketing for founders: Awareness & reach without a budget
Have you just founded a company or are you in the process of doing so and want to make your great product or service known to your desired customers? You don't need huge advertising campaigns or expensive tools to do this. In this workshop, Caro Gattermann will show you how you can successfully implement the three building blocks of PR, SEO and content marketing yourself without hiring an agency or placing ads.

Workshop 2: Leaving Your Creative Trace: Strengthen your creative profile
Are you creative or artistic and want to make even better use of your creativity for your entrepreneurial activities? In Mona Steinhäußer's workshop, you will learn about the potential of your work and develop your own creative profile with the help of a professionalization tool. The aim of the workshop is to help you as a creative professional to better recognize your value in the system and to act on an equal footing with traditional economic players.

Workshop 3: Developing a business model with the Strategy Compass
A business model is more than just an idea and an Excel spreadsheet. In Moira Marklewitz's workshop, you will develop a concrete plan that will help you sharpen your business model, plan your development and embark on a structured and strategic implementation.

More information about the program at https://creative.nrw/founders/#foundersday