Der Goldene Zaunpfahl 2024

Chips for "girls", sausages for men, shampoo for princesses and bread for racing drivers... The strategy of gender marketing sells a world in which not only colors, but also interests, behaviors and characteristics are strictly separated by gender.

The non-profit association klische*esc e.V. has created the Golden Fencepost award- - for the most absurd excesses of gender marketing in order to expose the restrictive pigeonholing behind such marketing strategies. The aim of the "golden fence post" is to remind the advertising industry of its social responsibility and to encourage more intelligent, innovative ideas.

You can find all information about the project at goldener-zaunpfahl.de.

The community makes it possible: submit and take part!

The Golden Fencepost is not just an award, but also an archive: The team documents the finds in the "cabinet of horrors of gender marketing" . Every tip is welcome! Please use the submission form on the website, write an email to preis@goldener-zaunpfahl.de or contact the team on Instagram.

The award ceremony

Once a year, a prominent, expert jury selects the particularly absurd examples from all submissions, the "inglorious seven". From these, the product or campaign is then selected for which the responsible company will receive the Golden Fencepost Award this year.

On Monday, 11 November 2024, the prize will be awarded for the eighth time - and for the third time in the DISTEL cabaret theater - with a colorful, diverse program!

The jury

• Anna Dushime(journalist, BrowserBallett)
• Franziska Rauchut(Federal Foundation for Gender Equality)
• Florian Hacke (Comedian, #JürgensWelt)
• Amelie Schillinger(German Association of Women Lawyers)
• Nils Pickert(Pinkstinks Germany e.V.)
• Johanna Fröhlich-Zapata (aka @Alltagsfeminismus) and
• Students of the AG Feminism of the Albert-Schweitzer-Gymnasium in Berlin-Neukölln

Music

SENTA #Farbensindfüralleda

Moderation

Simone Schmollack (taz)