GUESS JEANS eröffnet seinen ersten Flagship-Store in Berlin

Berlin is looking forward to an exciting new opening: GUESS JEANS has opened its first flagship store in the German capital. The new stores are intended to be much more than just a place to shop - they are designed as lively meeting places for the local community. Each store features a unique design that reflects the aesthetics, materials and craftsmanship of its surroundings.

The Berlin store impresses with its bright orange tiles, a deliberate homage to the nearby Rosenthaler Platz, a well-known subway station in the area. In addition, the artfully designed carpets in the store show a clear reference to the distinctive graphic upholstery of the Berlin subway, which has adorned the trains since 1986. GUESS JEANS thus creates a unique link between fashion and urban culture.