In the organizer's words:


UEFA EURO 2024™ starts on June 14 and Deutsche Telekom is #VOLLDABEI as the official national sponsor. Under the motto "Kick it like Alex", all soccer fans can put their shooting skills to the test and light up the famous Berlin TV tower every day from 9 p.m. to around midnight during the tournament. The focus of the campaign is a physical "ball kicking machine" placed at the foot of the TV tower. When participants kick the ball, the 368-metre-high Berlin landmark will light up impressively. Registration is very easy on site. Afterwards, participants will receive a digital souvenir to share this unforgettable moment with friends and family. With a bit of luck, they will have the chance to win tickets for the final of the 2024 European Championship.

This content has been machine translated.


Neptunbrunnen Rathausstraße 1 10178 Berlin

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