Kunstausstellung X Marketing Vortrag

Artificial intelligence already offers companies a wide range of opportunities to make processes more efficient, automate tasks in a meaningful way and make services more visible digitally. However, this is also countered by concerns and fears, such as the loss of jobs.

In her presentation, Nicole Münch van Gompel will address common myths surrounding AI and, together with Petra Spankus, Head of Marketing and Communication at opseo Intensivpflege, will use the example of the customer project "opseo Intensivpflege" to show how AI can be used to optimize processes and complement humans in a meaningful way.

Finally, Nicole Münch van Gompel will present a specially developed GEO tool for optimizing websites and digital platforms for AI systems such as ChatGPT, Claude, Gemini and Perplexity. The tool helps companies to be found and recommended in these AI systems, where customers are increasingly looking for services and solutions. This results in a clear first-mover advantage: those who rely on GEO (Generative Engine Optimization) at an early stage strengthen their visibility in AI-supported search systems and at the same time benefit from positive effects on classic SEO and Google rankings.

The lecture and discussion will be followed by a vernissage with works by Cologne-based artist Philipp Kühn. His works invite visitors to experience art as a moment of uninhibited, immediate joy and to create a feeling of connection in an unfamiliar environment. The exhibition thus offers an inspiring framework for exchange, encounters and a joint conclusion to the event.

Speaker:
Nicole Münch van Gompel, Managing Director of Münch Impact GmbH, Wiesbaden

After training as an advertising saleswoman, Nicole Münch van Gompel completed a degree in marketing and communications with a focus on brand psychology. Professional positions at renowned agencies such as mood Communications, LPP-Dialog and Wunderman shaped her strategic view of brand management and communication. In 2009, she founded the agency vollblut GmbH & Co. KG, from which Münch Impact GmbH, based in Wiesbaden, emerged in 2012. Today, she manages the agency with around 20 employees in the two units Communication + Media and IT + Development.

As a full-service advertising agency and digital agency, Münch Impact GmbH supports companies in the areas of brand development, brand positioning, corporate design, online and offline communication, web development, performance marketing, employer branding and AI-supported process optimization. Münch Impact combines over 17 years of experience with strategy, consulting, conception, design, development, technology and artificial intelligence to create holistic marketing solutions.

Procedure and organization

18.30 Get together
19.00 Welcome
19.10 Lecture with discussion
20.30 hrs Networking with finger food & drinks, vernissage with works by Philipp Kühn

Club members attend this event free of charge. Non-members pay a guest contribution of 35 euros (guests under 35 and students pay 20 euros - please specify when registering) in cash directly before the event. In addition to the ticket, catering is also included in the admission fee.

We will take photos during the event for our website and social media channels. If you do not wish to be photographed, please give us a signal shortly before the start.

Philipp Kuehn Art

Münch IMPACT