Künstlerische Identität & Artist Profiling mit Saskia Rienth-Hinkelmann

In the organizer's words:

Sharpening your inner compass - clarity instead of volume

Who are you as an artist - and how does that show on the outside? What holds you together as a band at the core? This workshop at the KG[O] Academy is about not inventing your own artistic identity, but consciously revealing and sharpening it. We are working on a profile that serves as an inner compass: for coherent decisions, a confident appearance and communication that does not bend.

The focus of the workshop

• Identity as a foundation: We examine the attitude, history and artistic depth that supports you. The aim is to name and condense what is unmistakable - not through trained poses, but through clarity of content.

• The RIENTH method: We work with selected elements of this practical method. It combines reflection and creativity with strategic thinking to create a clear profile that provides orientation for interviews, social media, visual language and appearances on stage.

• Central questions:

  • What do you stand for as a collective or solo artist?

  • What do you want to convey?

  • How does this attitude become visible in your artist bio, styling or live presence?

• Transfer to implementation: With the sharpened profile in our luggage, we transfer the core themes we have developed into initial concrete ideas for external impact. The aim is to develop your own presence in order to communicate authentically and with self-determination.

Lecturer: Saskia Rienth-Hinkelmann

Saskia Rienth-Hinkelmann is one of the leading experts for artist branding in Germany - with a clear focus: making artistic identity visible. Since 2014, she has been helping musicians to sharpen their profile and present themselves authentically - on stage, in interviews and on social media.

With her specially developed RIENTH method, she combines creative intuition with strategic clarity. Her coaching sessions are individual, practical and help you to recognize your unique selling point, make it visible and communicate it convincingly.

Saskia was a presenter and editor at SWR and MDR for over twelve years, studied music business at the Popakademie Mannheim, was a scholarship holder at Universal Music and completed a bachelor's degree in media art at the Bauhaus University Weimar. This unique combination of media, music and creative knowledge makes her a sought-after sparring partner for artists.

Back in 2016, the Süddeutsche Zeitung called her "the brand maker".

Today, she is considered a pioneer for a new understanding of artist communication - self-determined, authentic and clear.