LUVRE47

In the organizer's words:

Anyone who wants to pigeonhole LUVRE47 as a soccer or graffiti rapper has either not paid attention to him in the last two years or is doing him a great injustice. The artist himself sees the song "KEIN BOCK" as the starting signal for his musical development, which he initially - without the involvement of PAULA HARTMANN - would not have wanted to release at all. It is clear that he emphasizes his affinity to both subcultures from time to time, but the artist LUVRE47 is so much more than just that. He won't deny his past: "Football was the focus of my life for 20 years until music came along. First as an active player, who made it to the A-Junior Bundesliga as a goalkeeper, and later as part of the active ultra and hooligan scene. He cites the need for cohesion as the reason for his many years of activity in the scene. He never wanted to be an ultra-rapper, but the business collaboration with Hertha BSC is now a matter close to his heart.

LUVRE47 has had a turbulent 24 months. When his upcoming album "DANKE FÜR ALLES" is released on February 2, 2024, it will be exactly two years to the day since the release of his debut "HERZ". The rapper knows that it is not a given that he can live his dream. Self-realization is granted to very few people from his home town of Gropiusstadt. There, where poverty and hopelessness are omnipresent. When LUVRE47 talks about losing friends, he doesn't mean that the friendships have broken up. When LUVRE47 says that he has lost friends, they are dead. Suicide was the only way out for some of his companions. LUVRE47 can be proud that he didn't give up, even though that would often have been the easier way. THANK YOU for always believing in his goal - despite all the heavy blows of fate - even when friends took their own lives or had to spend years in prison. LUVRE47 took the chance, even though it was very small.

All the efforts and setbacks of recent years are slowly paying off. LUVRE47 says: THANK YOU for three albums and two tours within the last two years. THANK YOU for reaching 1,000,000 listeners on Spotify in April 2023. The festival summer of 2023 was all about quality over quantity. Lollapalooza, where LUVRE47 played the main stage in front of thousands of people, was emblematic of this. Away from the rap scene, in the middle of the mainstream. But nothing has given him a comparable boost in attention as his participation in FELIX LOBRECHT'S film "SONNE UND BETON". LUVRE47 is grateful for his first acting experience and the opportunity to contribute the title song "HINTERM BLOCK" at the request of director DAVID WNENDT. He has fought his way through, but he will never forget the dark corners of his past. LUVRE47 says: "THANK YOU FOR EVERYTHING".

LUVRE47 is in a discovery phase, at least as far as his sound is concerned. Whether he will ever find that one sound, he doesn't know. But he knows that his intention was never quick commercial success: "Nobody can judge the motivation behind these songs. I want to try out more, not always just follow the same musical track. The fact that commercially successful songs sometimes come out of this is more of a happy coincidence". LUVRE47'S music is still created out of passion, although he is aware that it requires discipline. There are no breaks - time to take a deep breath - in his line of work. Creative failures can lead to insignificance. The pressure to perform has taken the fun out of playing soccer, but he feels positive pressure when it comes to music: "I hope that the awareness of the work doesn't destroy my passion for music."

LUVRE47 has noticed that music can be a mouthpiece for his social class: "Carry the bags at 70 and back, if the elevator doesn't work for weeks, into the tenth," he raps on "TRÜMMER" and at the same time tells the tragic reality of his neighbors. Anyone who follows the news knows that well over 200 people have been living in one of the blocks in Gropiusstadt for months without water or heating. The rapper is aware of his voice. A voice for an area where people are forgotten by politics. An area where friends take their own lives due to a lack of prospects. Not everyone has the same opportunities, especially not if Gropiusstadt is your home. "Old classmate asks U8 for a donation, school we were puffing together, today we're strangers," raps LUVRE47 on "6 FUẞ TIEF" and provides a deep insight into the reality of his life. Lots of shade, not much sun - Gropiusstadt. A life full of sorrow and disappointment, which also explains his tireless drive.

The versatile sound of "DANKE FÜR ALLES" cannot be pigeonholed. "It opens up musical genres that I've never done before," says LUVRE47 in an interview about his album. This includes the song "KEIN STROM", which is the first concept song in his discography. During the promo phase for "DANKE FÜR ALLES", everyone got their money's worth: in addition to summery ("SOMMERNACHT"), calm ("SCHUHCREME") and radio-friendly singles ("KEIN STROM" and "TRÜMMER"), LUVRE47 also released aggressive ("SCHMUTZ" and "G-BLOCK") songs. Visitors to the almost completely sold-out LUVRE47 tour in November 2023 were able to download the focus track "VIER JAHRESZEITEN" before its release via a QR code on stage. TJARK, DISARSTAR, LUGATTI, DIETRICH and HAKI: The list of guests on "DANKE FÜR ALLES" speaks for itself. LUVRE47 only does features with artists whose music he himself is a fan of and with whom he is on the same wavelength in his private life.

CP Company, Overkill, Snipes, G-Shock and Hertha BSC: the brand partnerships speak a similar language to the feature list. LUVRE47 does not bend, but remains true to itself and its values in advertising deals and collaborations. "Four nations in the car and too much on the speedometer, wide tires, but not a foot wide for fascists" and "Thanks for the invitation, cool what you do and make for rap, but keep your hands off the soccer pitch", raps LUVRE47 at the Red Bull Next 4 Cypher, well aware of the political and sporting machinations of the late Red Bull founder Mateschitz.

FOR LUVRE47 it is now time to define new goals, the old ones have long since been achieved. His childhood idols used to play at Berlin's Huxleys, and he performed there himself in November. It was already clear three months before the start of the tour that he would play his home show in front of a sold-out house. Although "DANKE FÜR ALLES" represents the provisional climax of a formative and groundbreaking time, it is by no means the end.

"DANKE FÜR ALLES" will be released on February 2, 2024 with 12 stops. Later in the year, "BIGGIE INTERLUDE", "BRUDER" and "FILM" featuring LUGATTI will be added to the album.