Nachhaltig online sichtbar werden

A website can be more than just a digital business card.

Hand on heart, is your website really meaningful? Does it tell interested parties everything they need to know about you, your work, your attitude, your current and past projects and your vision for the future?

This workshop serves as a strategy and writing workshop for website texts and blog posts.

If you didn't like writing essays at school: don't worry, this is not about creativity or poetry, but about strategic digital public relations for your organization.

Workshop goals

• Understand the importance of long-form content: Recognize why detailed and in-depth content is essential for digital outreach.
• Finding topics for long-form content: Identify the individual topics for which long-form content is needed.
• Don't be afraid of blogging: learn about different methods and tools that make writing web copy easier .
• Creating a blog outline: We'll create the structure for your first or next blog post.
• Writing coworking: We finalize the post so that everyone logs out of the workshop with a concrete result

Workshop format

The workshop combines theoretical basics with practical exercises. Participants gain insights into the strategic planning and implementation of long-form content. Practical phases enable the direct implementation of the methods learned. The focus is on using the potential of detailed content to strengthen your online presence.

Who is it for?

Ideal for employees in clubs, local associations and smaller organizations. A website should already exist, but perfection is not required. The workshop is less suitable for larger, professional organizations.

With whom?

Katrin Gildner, an expert in content recycling and digital communication, will lead the workshop. With her experience and expertise, she supports participants in optimizing their social media strategies and making their content more efficient - tell us about it

Notes

This workshop is not about creating or programming websites, but about filling them with content.

Other online workshops in this series

• Topic finding & format development for social media: 24.02.2024, 10-17 h
• Microcontent workshop. Secondary use of existing content for social media content: 23.03.2024, 10 a.m. - 5 p.m.

We look forward to your registration! However, it is important that you make a binding commitment. Please only register if you are sure that you can attend. Other interested parties on the waiting list will thank you and you will save us unnecessary work.
Should it become necessary for you to cancel, for which there may of course be good reasons, please send us a short e-mail. We ask for your understanding that a refund of your participation fee is only possible if you cancel at least two weeks before the start of the event.

The reduced participation fee is available to all persons with a low income (e.g. students) and members of our foundation. Proof is not required.

Please note that the online event will take place in the Zoom program. Depending on the event (with audience participation), you may need a camera and/or microphone to participate.

You can either use the client program or the app. With the Chrome and Edge browsers, you can participate directly via the access link. Further information on how to use Zoom. Please make sure that you are using the latest version of Zoom so that you have the necessary settings.

Our privacy policy applies. The Heinrich Böll Foundation Baden-Württemberg accepts no liability for the use of the ZOOM software. The applicable data protection guidelines of Zoom.

The seminar can be recognized for the Greencampus Policy Management Certificate.