In the organizer's words:

Merch in sport is not a niche business: the number of Bundesliga jersey sales in particular drives revenues in the professional sector into the multi-digit million range.

But where and under what conditions are all these textiles actually produced? What about sporting values such as fairness and respect when it comes to salaries and production conditions in the Global South? And which German professional soccer clubs actually live up to their social responsibility and pay attention to sustainability in their fan stores?

This is exactly what our online session on 16.12.2025 at 14:30 on Zoom will be about: We will present what sustainable merchandising can look like - and show that smaller clubs, public procurers and interested private individuals can also be inspired by it.

For good reason, we have invited the merchandise managers of FC St. Pauli, Catharina Fricke, and HSV, Sascha Steinbrück, to this event - who, as always, are separated in color, but surprisingly united in the cause.

Another speaker you can look forward to is Lara Schröder, sustainability officer at cum ratione, who has examined the fan stores of the Bundesliga professionals in a study.

The event will be moderated by Anton Klischewski, who is involved in the nationwide "Sport handelt fair" campaign, with which this event is being held in cooperation. He is also a consultant for sport and fair trade at Aktionsbündnis Fairer Handel Berlin, as well as board member and coordinator for sustainability and commitment at FC Internationale, a club with unique achievements in this area.

90 minutes of exclusive insight that you shouldn't miss!

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