Times are tough: community values are under pressure, diversity is under attack as a controversial concept, the political situation is causing stress, AI is causing profound disruption and our cultural self-image has long been obsolete. What can we do? Pictoplasma has called on its global scene of illustrators to design a poster in the tradition of the Public Service Announcement (PSA) that focuses on the simple yet encouraging message "Character Matters" with strong characters. The best 100 posters were selected by a jury and are now being presented as printed posters as part of the Pictoplasma Festival, an exhibition that makes a powerful appeal to our inner attitude.