Storytelling in der Öffentlichkeitsarbeit

Storytelling is a method of conveying information in an understandable, vivid and sustainable way. Facts or ideas can easily get lost in the flood of information if they are presented soberly. To reach people's hearts and minds, it is therefore important to package messages in stories. In this way, they attract attention, arouse emotions and set the movie theater in their heads in motion. As a result, they are remembered and, in the best case, the stories are even passed on.

In this online workshop, you will learn how the storytelling method works. You will analyze examples and practice putting the principle into practice.

Trainer: Journalist and writing coach Ulrike Schnellbach, www.schreib-gut.de

We look forward to your registration! However, it is important that you make a binding commitment. Please only register if you are sure that you can take part. Other interested parties on the waiting list will thank you and you will save us unnecessary work.
Should it become necessary for you to cancel, for which there may of course be good reasons, please send us a short e-mail. We ask for your understanding that a refund of your participation fee is only possible if you cancel at least two weeks before the start of the event.

The reduced participation fee is available to all persons with a low income (e.g. students) and members of our foundation. Proof is not required.

Please note that the online event will take place in the Zoom program. Depending on the event (with audience participation), you may need a camera and/or microphone to participate.

You can either use the client program or the app. With the Chrome and Edge browsers, you can participate directly via the access link. Further information on how to use Zoom. Please make sure that you are using the latest version of Zoom so that you have the necessary settings.

Our privacy policy applies. The Heinrich Böll Foundation Baden-Württemberg accepts no liability for the use of the ZOOM software. The applicable data protection guidelines of Zoom.

The seminar can be recognized for the Greencampus Policy Management Certificate.