Storytelling: Narrative & visuelle Markenwelten

In the organizer's words:

Would you like to know how to inspire your target group and bring your company, products or services to life emotionally? Then you've come to the right place: storytelling creates identity, differentiates and is memorable. Especially when it comes to groundbreaking ideas, founding figures and stories from start-ups and companies.

In this workshop with Bettina Knoth, you will learn how companies and start-ups can create vivid memories with their stories, visualize them and transfer them to their channels. From her many years of work as a creative in strategic brand development and owner of Labstract - brand, design and innovation hub - she knows what can be achieved with storytelling. And as a graduate of the German Literature Institute Leipzig and author, she knows all about storytelling theory.

You will find out why storytelling works so well, what requirements good stories have to fulfill and which of them go viral. The types of stories and their formulas for structure are just as exciting as the visual possibilities that exist for implementation.

Together we will analyze the mechanics, dramaturgy and implementation of selected best-practice examples of small and large brands and then get to work on our own story.

The workshop is aimed at start-ups, employees from marketing, sales, press and public relations, founders, entrepreneurs, creatives, copywriters and anyone whose job it is to develop stories.

At the beginning of the live webinar (via Zoom) you will receive a PDF workbook with the most important content.

Speaker: Bettina Knoth

Price information:

29,00 €