The Ultimate Playground

On August 1, 2026, the historic Alte Münze cultural quarter will be transformed into a world of adventure for adults and children alike. For the first time in the history of these two iconic brands, the LEGO Group and the BMW Group are collaborating on a joint, multidimensional project.

From 10 a.m. to 8 p.m., Berlin will celebrate the 40th anniversary of the motorsports icon, the BMW M3 (E30), alongside the official launch of the new LEGO® Speed Champions set. Visitors can look forward to a spectacular blend of motorsports, pop culture, and design:

• The historic BMW M3 (E30) show car, featuring an exclusive LEGO® wrap, displayed in front of a 20-meter LED wall, as well as the new LEGO® Speed Champions BMW M3 (E30) set.
• Insights into the complete history of all six generations of the iconic M3 sports car.
• The chance to design your own LEGO® keychains and a fun contest at a vending machine.
• EPIC gaming stations, “The Ultimate Sound Machine,” and the BMW M Clubhouse to relax.