TikTok als Toolkit für sozialen Wandel

In the organizer's words:

TikTok has established itself as one of the most influential platforms in the social media landscape. As a contemporary communication platform, TikTok offers organizations and brands the opportunity to make their messages accessible in a creative way and reach a broad audience.

How is it done?

Over two consecutive days, participants will be guided through a combination of theory and practice:

• June 29, 10am-1pm: Theory and Analysis - Participants will develop an in-depth understanding of TikTok and begin by creating their own brand positioning.
• June 30, 10 am - 2 pm: Creation and reflection - On the second day, the focus is on creative implementation. Participants develop their own videos, taking the brand positioning into account, and receive feedback on their content.

What are the goals?

The aim of the workshop is to create a credible and authentic presence on TikTok that allows organizations to position themselves effectively with few resources.

Who is it for?

This workshop is aimed at politically interested and committed individuals, marketing managers and communication experts from NGOs, sustainable companies and associations who are new to TikTok and want to learn how to use the platform to effectively spread their (political) messages.

With whom?

• Esra Karakaya, journalist and managing director of KARAKAYA TALKS
• Djenna Wehenpohl, Head of Strategy & Operations KARAKAYA TALKS

NOTE: The workshop can only be booked if you attend both days.

We look forward to your registration! However, it is important that you make a binding commitment. Please only register if you are sure that you can take part. Other interested parties on the waiting list will thank you and you will save us unnecessary work.
Should it become necessary for you to cancel, for which there may of course be good reasons, please send us a short e-mail. We ask for your understanding that a refund of your participation fee is only possible if you cancel at least two weeks before the start of the event.

Please note that the online event will take place in the Zoom program. Depending on the event (with audience participation), you may need a camera and/or microphone to participate.

You can either use the client program or the app. With the Chrome and Edge browsers, you can participate directly via the access link. Further information on how to use Zoom. Please make sure that you are using the latest version of Zoom so that you have the necessary settings.

Our privacy policy applies. The Heinrich Böll Foundation Baden-Württemberg accepts no liability for the use of the ZOOM software. The applicable data protection guidelines of Zoom.

The seminar can be recognized for the GreenCampus certificate.

Price information:

Price for both dates together. 10,- € reduced. The reduced participation fee is available to all people on a low income (e.g. students) and members of our foundation. Proof is not required.