Überzeugend Texte schreiben - Teil 2

Stories touch, inspire and stay in the memory. Storytelling is therefore a powerful tool for winning people over to your cause and arousing emotions. But how do you tell a story that really captivates?

In this second part of the workshop series "Writing persuasive texts", you will learn

• how to create emotional connections (and images) with simple storytelling techniques,

• why authenticity is so important in stories, and

• how to adapt stories to different target groups and platforms.

Together, we will develop stories that bring your projects and causes to life - whether in social media posts, blog articles or fundraising campaigns. You will learn how to use the hero's journey, exciting introductions and emotional language to inspire your readers.

What will you take away?

We will do some exercises on site. So feel free to bring your laptop, tablet or pen and paper. You don't need any previous knowledge of copywriting.

Who can take part?

This workshop is aimed at anyone who wants to use the power of stories to move people. Please register and bring a topic that you would like to turn into a story. This second part of the workshop series "Persuasive writing" is followed by the workshop "Efficient copywriting with AI and SEO" (24.09.). You do not need to have attended this workshop or the first workshop "Basics of copywriting" (26.03.).

About Katharina Berg

As an experienced copywriter with a focus on SEO, content writing and brand writing, Katharina has been helping commercial enterprises to formulate their messages clearly and convincingly for many years. As a committed member of polbi hamburg, she brings editing and strategy together. In the writing workshop, she offers you concrete help and inspiration so that you can achieve the desired effect with your texts.

About the organizers

The series is a cooperation between polbi hamburg, AKTIVOLI-FreiwilligenAkademie and Haus des Engagements. polbi hamburg is committed to a lively and diverse political education in Hamburg - or in short: for a colorful polbi. The goals are: more exchange on political issues, more political awareness at all levels of society and more political engagement by everyone for everyone. polbi hamburg is a non-profit, voluntary initiative and works independently of political parties. It has been using rooms and coworking in the Haus des Engagements since 2024.