Workshop - Connect beyond music: Community-Aufbau & Fanbindung im Musikbiz

It’s never been easier to produce and release music and connect directly with potential fans through social media. At the same time, it’s becoming increasingly difficult to stay visible amid the constant noise of content and to turn casual listeners into true, loyal fans.

In our workshop, we’ll explore avenues beyond traditional social media platforms, strategies for building long-term engagement, and how to turn reach into financial support for your own music project.

Here’s what we’ll cover specifically:

• How do I really find my target audience?
• How do I build genuine connections with fans?
• Which channels work besides Instagram and the like?
• How do I stay relevant in the long term?
• What works, and what doesn’t?

The workshop is part of ourPOP Kompass series and is being held in cooperation withBandcommunityLeipzigandBandhausLeipzig.

Speaker:

ThomasKrebserhas been working in the music industry for seven years. As an artist and product manager, he has worked with acts such as Power Plush, Blond, Van Holzen, and Heisskalt, supporting them in career planning, partner and funding acquisition, public relations, and the development and implementation of release strategies and social media campaigns. Most recently, he worked as an A&R in the merchandise sector, implementing projects across all aspects of the value chain as well as the various sales channels and their potential for fan engagement.