Workshop – Merch your world: Co-Finanzierungsstrategien für Musikschaffende

Musicians are increasingly facing the challenge of breaking even: Streaming revenue doesn’t pay the rent, and the last tour barely covered costs. But what about merch? 

In this workshop, we’ll show musicians how to plan their merch in a targeted and strategic way that aligns with their own artist identity, thereby generating a long-term and sustainable source of income for their musical work—without getting stuck with a pile of T-shirts and keychains.

Here’s what it’s all about:

• What really makes for good merch?
• Which methods and vendors are right for me?
• How do I get started without a big budget?
• What ideas work beyond clothing?
• What’s realistic, and what isn’t?

This workshop is part of ourPOP Kompass series and is held in cooperation withBandcommunityLeipzigandBandhausLeipzig.

Speaker:

In his previous job,ThomasMüllerhelped people and brands make money with merchandise. As a freelance consultant, he supports creatives—including creators and artists—in establishing merchandise as a viable source of income. He also produces “Business with a Smile”—an interview series featuring the people behind the scenes in the marketing, media, and music industries.