In the location's words:

The Sternburg brewery in the heart of Leipzig, also known tongue-in-cheek by fans as the "Sterniversum", is home to one of the most dazzling and multifaceted beer brands in Germany. Sternburg is different from other beer brands: The brand with rough edges thrives on a great cult factor, a creative and emotional fan base and a good price/performance ratio.

A good and tasty beer does not have to be expensive, as the Sternburg brewers have been proving for many years. For some it is the affordable after-work beer, for others it is the beer of beers. Sternburg beer, affectionately called Sterni by fans, is there for everyone and always surprises with funny events.