In the page's words:

The aed is a non-profit initiative supported by its members. Its aim is to promote the great design expertise in the Stuttgart region - from product and graphic design to multimedia, engineering and architecture - and to make it accessible to the public. Architects, graphic artists, designers, engineers and other designers who shape our built environment and the products of our daily lives: At the invitation of the aed, they all report on and discuss current projects as well as fundamental issues.

In this way, young students in particular are supported and encouraged to engage with other disciplines. A discourse is facilitated within the specialist world, which should lead to the further development of design competence in our region across disciplines. The aed has also set itself the goal of involving the general public, informing them and allowing them to participate in the discussion about the design issues of our time. The general awareness of the diversity and importance of good design should thus be promoted and sharpened.