In the page's words:

BIKE IT! is a project for cycling culture in Bremen and Bremerhaven. The aim is to bring the fun of cycling and the importance of cycling even closer to people in Bremen and beyond.

Cycling is part of Bremen. Cycling is normal here, an everyday part of the Bremen lifestyle. This is exactly where BIKE IT! comes in: Only if it is a pleasure to get on a bike in everyday life will the bike also become the means of transport of choice in leisure time - for guests and locals alike.