Gedöns de Luxe

In the page's words:

The concept: matchmaking & events

Gedöns de Luxe is much more than a store; it is a platform for exclusive B2B and B2C networking. Marianne Luther acts as a "business matchmaker". The aim is to connect people, brands and service providers in order to create synergies and increase regional visibility.

The initiator: Marianne Luther

Marianne Luther is the brains behind the network. She is often referred to as a "super networker" and has decades of experience in the field of high-quality interior and bathroom design (through her company LutherBad).

• Entrepreneurial spirit: Together with her husband Günter Luther, she runs the network with great passion. The two are known for realizing new projects with the "entrepreneurial gene" even at an advanced age.

• Philosophy: The name "Gedöns de luxe" is a humorous play on words. While "Gedöns" stands for "stuff" in Rhenish, the "de luxe" (in reference to the equipment of cars of the 50s/60s) signals the high quality and style of the events.

Core format: "Gedöns de Luxe - Curated Business & Lifestyle"

This is the network's flagship event, which often takes place in cooperation with the New Yorker Hotel / Harbour Club Cologne as the main sponsor.

• Content: It is a mixture of exclusive in-house exhibition, networking event and world of experience.

• Areas: Hand-picked exhibitors from the fields of interior & design, culinary arts, art & crafts and beauty & wellness are on show.

• Character: It is not about a classic "trade fair atmosphere", but about an aesthetic experience in special locations, where visitors come into direct contact with the makers and experts.

Origin and development:

The roots lie in small events that originally began at the Althoff Schlosshotel Bensberg (together with Nina Schorn). From the idea of bringing beautiful things and interesting people together, Marianne Luther has developed a professional networking format that is now a permanent fixture in the Cologne/Bonn/Bergisch Gladbach region. Since 2025, it doesn't always have to be a big city. In the fall of 2026, the format will be presented in the halls of the Alte Tuschfabrik Euskirchen.

In summary, Gedöns de luxe is now a strategic networking tool that, under the direction of Marianne Luther, helps companies to bring their brand to life in a stylish, personal setting.

This content has been machine translated.

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