In the page's words:

We are the central point of contact for the promotion and development of pop music in the Stuttgart region and see music as both a cultural and an economic force.

Our focus is on creating sustainable structures for music creators, strengthening economic prospects and promoting the professionalization of artists and music companies.

Our offer is aimed at newcomers, semi-professional and professional musicians from the field of pop music, as well as music companies and start-ups from the creative music industry and event organizers from the field of pop and club music who want to advance their artistic and economic development and make an important contribution to the pop music scene in the Stuttgart region with their work and activities.

We also support young talents by offering them space for creative development, networking and their first steps in the music industry. We promote artistic innovation, entrepreneurial development and a sustainable music industry through targeted programs, advice and events.

We are committed to a diverse, vibrant music landscape with economically viable structures and actively promote ecological sustainability, social justice and equal opportunities. Our aim is to support artists, event organizers and music companies in the Stuttgart region in the implementation of their projects and to strengthen sustainable networks and infrastructures.

We promote the exchange between musicians and relevant players in the industry. By supporting local and regional musicians, we contribute to the visibility, professionalization and economic development of pop music in Stuttgart and beyond.