In the page's words:

What does SAFADA.WEARstand for ?

For me, SAFADA.WEAR is much more than just activewear.

It is a vision. An attitude. And a feeling.

We believe in inner strength, self-confidence and the power to surpass yourself - physically and mentally.
And that's exactly what we design our collections for:

💙Activewear that doesn't restrict you, but frees you.
💙Sustainably produced in Brazil - with respect for people and nature.
💙Expressive design - with a close connection to and respect for Afro-Brazilian culture.
💙And connected to a community that doesn't judge you, but encourages you.

Safada.wear stands for women (and men) who courageously go their own way.
For everyone who sees movement not just as a workout, but as a way of life.
For all those who don't want to bend, but want to show themselves - real, strong, alive.