In the page's words:

Winter is just around the corner - and with it a very special new magic: the SIERICHS WEIHNACHTSZAUBER Christmas market in Hamburg's Stadtpark will shine in new splendor this year.
We are rethinking the Christmas market - modern in feeling, but traditional in implementation. The SIERICHS WEIHNACHTSZAUBER is intended to be a place of encounter, warmth and anticipation of the festive season - right in the heart of the city park.