In the page's words:

SIP CULTURE STANDS FOR A NEW, URBAN ATTITUDE TO LIFE - SOMEWHERE BETWEEN DAYDRINKING, COMMUNITY, MOVEMENT AND CONSCIOUS ENJOYMENT. IT'S ROUGH, HONEST, WITH A STREET ATTITUDE.

We come from a place where people used to simply say "cornern" - people meeting outside, wine or coffee in hand, good music, no rules, no dress code - but with style and sophistication.

SIP Culture is the opposite of a hectic night out. It's slow, but not boring. It's classy, but not elitist. It's not an "event" - it's a movement.

SIP CULTURE - WHAT WE MEAN WHEN WE SAY SIP:

SIP is more than just a drink.
SIP is attitude and a mindset.

We come from moments that happen outside, that we experienced and loved as teenagers and young adults! From corners, from being outside, from staying instead of rushing.

We drink coffee like other people drink wine.
And we drink wine like other people drink beer.
We share pizza because it always tastes better when you share.

SIP is daydrinking with friends & family.
Slowly. Loudly. Lovingly.
During the day. From midday until the sun disappears.

SIP is the new cornern - only smarter.

#SIP #SIPCulture