In the page's words:

Super Happy Project is an interdisciplinary space for design, culture and contemporary brand practice. We combine curatorial work, creative development and collaborative formats to create an environment in which new ideas emerge and different communities come together. Our store functions as a stage, laboratory and meeting place - a place where products, people and narratives reinforce each other.

Our approach is exploratory, conceptual and strongly culture-oriented. We work with designers, artists, authors, photographers, technologists and young labels who help shape the cultural moment. Through events, talks, workshops and changing installations, we develop forms of storytelling that work both physically and digitally - and that take the perspectives of our audience seriously.

The Super Happy Project sees itself as an open system. Instead of prefabricated solutions, ideas are developed in close collaboration with people. We value long-term relevance, a credible product culture and designs that move between the poles of mainstream and subculture.

With an agile team and a growing network, the Super Happy Project creates a platform for progressive design, for exchange and for new forms of experience. Our aim is to make the creative scene visible - and to design spaces that are constantly evolving.