Founded in 2013 the Berlin based fashion label and art collective UY designs and produces garments as well as experiences in the means of potentialising diverse embodiments of life.
One of our core values is to help people listen and talk with their body. This liberation adds up to the core of our beliefs - whether we're talking about gender, sexuality, race, ethnicity, place of origin, size, age, or unconformity with beauty standards. We acknowledge this is a never-ending ride, but the purpose is to continuously drive in this direction. In the same breath, we consider ourselves as a global home and community which we portray throughout our brand.
Welcoming artists from different countries, cultures, backgrounds and creative angulations and making them all feel at home - a home where we bond through our differences. A so-called hybrid place; where global meets local, cozy meets edgy, and familiarity meets cultural fluidity. As minimalistic as we can be, everything we do is sprinkled by our driving force to challenge gender norms in a sexy, ironic, and unapologetic way.