In the page's words:

"The team from Family & Friends e. V. arouses curiosity, because although it promises nothing different from other organizers, it has a history: it is not a classic market operator! The group originated from an initiative of neighbors to save playgrounds in Westend. It was so successful that first smaller, then larger festivals were managed in the wider area, culminating in the district festival in Preußenallee, which has reached the same scale as many a festival in its good times," according to an article in the Lichtenrader Zeitung in April 2013 (source: Thomas Moser).