Conceptual storytelling in marketing for creative professionals
In today's world, where attention spans are shorter than ever before, it can be crucial to link your work to a compelling story. Our workshop is an opportunity to explore the world of conceptual storytelling in marketing and learn how to connect your creative output with compelling narratives.
Successful creatives and artists are always great storytellers. But do I have to bend myself to be successful in marketing with storytelling? The answer is no.
Conceptual storytelling develops a strategy from your own topics and convictions that identifies the right audience, the right channels and convincing stories. These can be the basis for a wide variety of marketing tools, whether it's a homepage, social network, portfolio, application or catalog.
In his seminar at the last Start Art Week, Stefan Keller already provided some basic knowledge on this topic. The following workshop offers the opportunity to get to know storytelling for self-presentation in more detail and to develop a concept for your own marketing.
Date: December 8 & 9, 2023, 10:00 a.m. to 6:00 p.m.
Location: Wacom Experience Center, Zollhof 11-15, 40221 Düsseldorf, Germany
Participation is free of charge. Binding registration is required. Participation does not require prior attendance of the above-mentioned seminar. The registration form can be found here: www.startartweek.deThis content has been machine translated.