Architektur Sommer: Maklerpoesie - Von schönen Worten und Wirklichkeiten

Property advertisements often talk about "quiet side streets in a colorful neighborhood" - on the ground, things have long since changed. What is advertised in exposés as "urban, creative and unique" is now perceived by many residents as euphemistic, disturbing or simply unrealistic. An exhibition therefore takes a critical look at current real estate offers.

St. Pauli and the neighboring districts have changed considerably in recent years as a result of significant gentrification processes. The area is much sought-after - both by people looking for accommodation and by investors. At the same time, the pressure from the entertainment and nightlife crowd continues to increase, which has a noticeable impact on the quality of living in the individual neighborhoods.

While estate agent texts continue to work with idyllic images, the gap between advertising language and everyday life is widening in many places. The marketing of new construction projects with names such as "Schanzenkind" or "Pauline" is also perceived by many as ingratiating and appropriating.

In the exhibition, the St. Pauli Archive compiles exemplary formulations from apartment advertisements and new building announcements from St. Pauli and the neighboring districts, critically examines them and relates them to the actual conditions on site. How much reality is there in estate agent poetry - and what remains pure assertion?