CREATIVE SESSIONS: What happens to the... Designszene

It's that time again! On Thursday, February 22, we invite you to the next CREATIVE SESSION at PERLE. The theme of the evening this time is the city's design scene. Together with various players in the industry, we want to shed light on current trends and challenges as well as future opportunities for designers. You can register for free here!

Hardly any other sector of the creative industry has changed as much in recent years as the design industry. Various developments such as technologization, AI, climate change and social conflicts are reflected in the work of designers and the general scene climate. Reason enough to let innovators and creatives have their say and ask what is currently driving them. Among other things, we want to discuss the following questions: How has the job profile changed as a result of the AI boom? What are the current and future distribution/revenue channels in the industry? How are Munich residents who work in the design industry doing? How do you make the leap into the scene? And what about the future of Munich as a location?

Under the moderation of Mucbook editor Marco Eisenack, we want to discuss these topics together with creative entrepreneurs, networkers, representatives of industry associations, young talents and educators. For a diverse and interdisciplinary panel, we have the following players from the design industry as guests this time:

Photo: Adina Huber

Matthias Edler-Golla, Professor of Design at Munich University of Applied Sciences

Matthias Edler-Golla has been a lecturer at various universities since 1997. In 2011, the Salzburg University of Applied Sciences (MMA course) appointed him as a full-time university lecturer, followed by his appointment at Munich University of Applied Sciences in 2012. In addition to the subjects "Interaction Design" and "Web Design" in the Bachelor's program, he also teaches "Ecology & Sustainability" in the Master's program.

In addition to the design and realization of websites, the conception and creation of graphical user interfaces is one of the focal points of his independent work. These interfaces are used in areas as diverse as car infotainment systems, expert systems in medical technology and embedded systems in the capital goods sector. The focus is on people who want to be able to handle these sometimes completely new technologies intuitively (human-centered design). Clients include companies such as Audi, BMW, Bosch, Continental, Nils Holger Moormann, Opel, Saab, Siemens, Sony and Winterhalter.

Photo: Inka Reiter

Christine Moosmann, editor-in-chief of Grafikmagazin

Christine Moosmann is co-founder of Phoenix Verlag für Grafikdesign and Grafikmagazin. She worked for the magazine novum - World of Graphic Design for 20 years and most recently headed the 96-year-old traditional magazine as editor-in-chief. She has been editor-in-chief of Grafikmagazin since 2020, writes as a freelance journalist for various clients and publications, gives lectures and is involved as a juror for various design awards.

She is particularly passionate about magazine design and the topics of paper, print and haptics in design.

Photo: Martina Borsche

Mirko Borsche, graphic designer and founder of Bureau Borsche

Mirko Borsche (born December 19, 1971 in Tegernsee) is a German typographer and graphic designer. Borsche was a graffiti artist in his youth, which he says had a great influence on his work.

From 1992, he studied graphic design at Kingston University, London, and Augsburg University of Applied Sciences, Germany. After five years as an art director in advertising for clients such as Levi's, MTV and Mercedes-Benz, he co-founded the style magazine NEON and was art director of the Süddeutsche Zeitung magazine. In 2000, he lectured at the Bauhaus University Weimar and in 2002 at the Münster University of Applied Sciences. From 2001 to 2014 he was a member of the Art Directors Club Germany. In 2007, he was appointed a juror for the German Design Award and also won the Visual Leader of the Year Award. In the same year, he founded his own graphic design studio, Bureau Borsche, and has also been Creative Director for Zeit Magazin since that year.

His own graphic design studio has been operating from its Munich headquarters ever since. The studio has won many international awards and works with clients from the cultural sector, luxury fashion houses and commercial companies, offering a wide range of design services. The studio has many long-term partnerships and provides full-service graphic design, e.g. for the Bavarian State Opera, the Bavarian Radio Symphony Orchestra and the Haus der Kunst. Over the years, he has worked on global campaigns, e.g. for Nike and Apple. The office's branding assignments include Balenciaga, Givenchy, Rimowa, Farfetch, Highsnobiety, Zara Athleticz and one of Europe's biggest soccer clubs, Internazionale Milano, for its new visual identity.

Hermann Iding, Typographic Society Munich

The Typographische Gesellschaft München e. V. (tgm for short) is one of Europe's leading organizations in the creative industry. It sees itself as an interdisciplinary expert platform for the field between content and form, text and image, design and technology. The program offers training opportunities, promotes dialogue and discourse in equal measure and reflects relevant trends. Since it was founded over 130 years ago, tgm has been a joint effort of volunteer members.

Hermann Iding advises technology companies on all aspects of marketing and communication and has been involved with tgm on a voluntary basis for several years. Among other things, he has conducted and evaluated the member satisfaction survey. He is driven by the question of the future of design.

Susi Luger, communication designer

Susi Luger was born in Munich in 1994, she completed her training as a digital and print media designer from 2013-2016 and has been a student at the Design Faculty of Munich University of Applied Sciences (Communication Design) since 2017. There she also helped organize and open the faculty's annual exhibition in 2022. Her bachelor's thesis in 2023 was an accessible exhibition for sign language and spoken language users called deep dive. She has been a freelance communication designer since 2019.

Thorsten Buch, head of the munich creative business week

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Many thanks at this point also to the organizers of this series of events: Bavarian State Ministry of Economic Affairs, Regional Development and Energy & bayernkreativ, who acted as experts.

The interim use is made possible by the developer Urban Progress.

This project is funded by the European Union from the European Regional Development Fund (ERDF) and co-financed by the City of Munich and the Competence Team for Cultural and Creative Industries.