PHOTO: © Sevens
DFD Festival 2026: SEVENS
In the organizer's words:
Street Art, Free Frozen Fruit Treats, and Tropical Street Performances at SEVENS
In the middle of summer, Düsseldorf’s Königsallee transforms into an urban jungle: On Friday, July 25, from 12 p.m. to 6 p.m., SEVENS invites you to a special event that combines art, indulgence, and shopping.
On Schadowplatz that day, an impressive 3D street art installation by artist Gregor Wosik will be on display. The walk-through photo spot transports visitors into a tropical jungle world and offers the perfect backdrop for extraordinary souvenir photos.
As a special highlight, visitors to the photo spot will receive a token that they can redeem the same day at SEVENS for a free serving of the super-trendy fruit ice pops from @kikiskitchen. Those already in the shopping center can also grab this summery treat—simply follow SEVENS’ Instagram channel on the spot and enjoy the ice fruit for free.
Walking acts in magnificent, bird-inspired winged costumes also create a real jungle atmosphere. They stroll along Königsallee, draw attention to the event, and guide visitors to SEVENS.
The event is part of SEVENS’ current “Fashion Jungle” theme. Four times a year, the shopping center surprises visitors with new themed worlds, extraordinary decorations, and matching promotions that combine shopping, art, and cuisine into a special experience.
When: Friday, July 25 | 12:00 p.m.–6:00 p.m.
Where: Schadowplatz & SEVENS Düsseldorf, Königsallee 56
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